by Kelsey Jones | Jan 21, 2015
When I had my old blog, I used to do Commercial Fridays, where I would share either a funny or ridiculous commercial and give my opinion on it. There are so many ridiculous commercials out there nowadays, so I can’t help re-starting this tradition of a weekly...
by Kelsey Jones | Sep 30, 2014
I’m one of those people that strongly believes that you shouldn’t copy your competition. If you find yourself stuck for new ideas, saying (or even thinking), “Well what is Acme Competitor doing?” isn’t going to make your brand more...
by Kelsey Jones | Jul 22, 2014
By now, you might have seen my post on SEMRush on why remarketing needs to change, but just ads, as a whole, are getting out of hand. Not only do I have to deal with pop-ups (which some of my clients have; I still don’t agree with) to sign up for new products or...
by Kelsey Jones | Feb 18, 2014
Sometimes when you are a marketer out in the real world, it’s hard not to see things from a marketing eye. If I see a business website is generating a WordPress error, I shake my head in dismay and resist the urge to seek out their email and tell them that a...
by Kelsey Jones | Nov 14, 2013
Here’s some email copy I wrote for Pamela Porto, as part of her Hashtag Holidays card collection on her amazing shop, Lolee by Valeria. She also sells personalized phone cases, trays, and more. I love her use of color and patterns. You can browse her holiday...
by Kelsey Jones | Nov 11, 2013
With this commercial. I knew the whole time what would happen, and then it did. Oh boy. I lost it. Kudos to Skype for such a beautiful...
