Are Books The New Marketing Master’s Degree?

Are Books The New Marketing Master’s Degree?

There are several of my fellow colleagues either in marketing or digital strategy that either have a college degree in something random, like History, or have completed an entirely different career (like being a lawyer) before coming to digital marketing. On the...
BOOK REVIEW: People Tools

BOOK REVIEW: People Tools

I was recently offered the opportunity to work on a book launch for Alan C. Fox, a successful businessman and editor of Rattle. The book was something right up my alley that I’d read anyway, given my penchant for non-fiction audiobooks. The book, People Tools: 54...
GIVEAWAY: Andrew Fukuda’s The Trap

GIVEAWAY: Andrew Fukuda’s The Trap

It’s no secret that I LOVED Andrew Fukuda’s The Hunt, the first in a trilogy about a human (or “heper”) trying to pass for a vampire (Here’s my original book review). Hepers are rare and the vampires hold an annual hunt where a few chosen...
Book Review: Supermodel YOU by Sarah DeAnna

Book Review: Supermodel YOU by Sarah DeAnna

Hay House graciously sent me the book Supermodel YOU by Sarah DeAnna  to read and review through their blogger community, Book Nook. It took me awhile to read through, not because I didn’t like it, but because I am always reading several books at a time and I...
The Beauty of a Room Filled with Readers

The Beauty of a Room Filled with Readers

I went to The Bloggess’ (aka Jenny Lawson) book signing Thursday on the Plaza. She read a chapter from her book (hint: the one that involves colon cleanses and rapists) and then did a Q&A. I always try to think of a good question to ask, something clever...