by Kelsey Jones | Jul 14, 2017
This post was created with Pam Didner. Content curation is about sharing. Content curation is the act of pulling relevant content from other reputable sources that you can share or republish portions, snippets, or summaries of on your own website. There are some clear...
by Kelsey Jones | May 12, 2017
Copywriting is not a new art form; it’s about a century old. Claude C Hopkins’ book Scientific Advertising was published in 1923 and is still considered required reading by many marketers today. While the medium may have morphed into a digital format, what persuades...
by Guest Author | Mar 6, 2017
Think Jar states that it will cost a business at least 7 times more to convert a new customer than to retain an existing one. One of the biggest mistakes online businesses make is spending too much time on top-of-funnel efforts – forgetting customer retention...
by Guest Author | Feb 3, 2017
Do you want to learn more about marketing but find the never-ending search for the right book daunting? If sifting through Amazon book reviews is leaving you feeling overwhelmed, let MoxieDot take over for you. MoxieDot challenges YOU to tackle the 2017 Marketing...
by Guest Author | Oct 25, 2016 |
A recent research done by Content Marketing Institute states that 76% of B2B marketers are creating more content than they did one year ago. This goes to prove that content marketing has significantly evolved these recent years. Content marketers surely realized its...
by Kelsey Jones | Oct 18, 2016 |
I recently had the privilege of giving a presentation on editorial management through my experience with clients here and at StoryShout and through handling 70+ active contributors on Search Engine Journal. My presentation was part of Digital Olympus, a free marketing...