by Kelsey Jones | Apr 2, 2019
An agile marketing approach could be beneficial to your business. What follows are tactics you can use, as well as agile marketing examples that show how to pivot successfully. View entire landing page on Salesforce Marketing Cloud.
by Kelsey Jones | Apr 2, 2019
Video customer service has a lot of benefits. Using video chat customer service helps you stand out because you can provide a customer service solution that many of your competitors likely aren’t using. What’s more, this level of service is perfect for many of your...
by Spencer Childress | Nov 14, 2018
Many times when people mention “content strategy,” marketers immediately think about a strategy for written content. Because of this, any other types of content, like graphics, audio, or video, often are a little more disorganized and seem to have a hazier purpose....
by Spencer Childress | Nov 14, 2018
Your regular blog posts are great, but could you take them up a notch with free add-ons and downloadables? These additional types of content and media make your blog posts more interactive, which leads to more clicks and a longer time on site. Some downloadables also...
by Spencer Childress | Nov 14, 2018
You may think you’re ahead of the game by having a call-to-action (CTA) in your content, but the fact is, if it isn’t actually converting readers, then it’s basically the same as not having one at all. You’ll know your CTAs aren’t working if you aren’t seeing any...
