by Spencer Childress | Apr 27, 2016
When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing...
by Spencer Childress | Apr 27, 2016
A new study from Constant Contact, which analyzed more than 2.1 million emails sent by customers on their email marketing platform, found that the more images an email has, the worse it performs in terms of CTR. Further, the Constant Contact study found that when an...
by Spencer Childress | Apr 27, 2016
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B...
by Spencer Childress | Apr 27, 2016
Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media...
by Spencer Childress | Apr 27, 2016
It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague,...