by Guest Author | Apr 29, 2018
Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase. However, coupons don’t have to weaken a company’s brand or make them look...
by Guest Author | Feb 23, 2018
According to Salesforce’s Fourth Annual State of Marketing Report, 52 per cent of consumers and 65 percent of business buyers will switch brands if the vendor doesn’t personalize communications. But personalization goes beyond being able to dynamically insert the...
by Guest Author | Feb 23, 2018
According to the American Staffing Association, 3 million temporary and contract employees are put to work by staffing companies in the United States during an average week. On top of this, there are almost 15 million staffing employee hires per year. These numbers...
by Guest Author | Oct 7, 2017
Sure, you have marketing and sales, but do you actually use your campaigns to their fullest potential? With over $118 billion projected to be spent on digital media by 2021, brands are heavily investing in digital marketing and advertising. This is leading to more...
by Guest Author | Oct 7, 2017
Hiring new employees can be a sensitive and grueling process, both financially and in terms of employee time. Onboarding costs are usually about 20 percent of the new hire’s annual salary, and that, when paired with a loss in productivity and employee morale, is...
