by Guest Author | Oct 7, 2017
Gamifying your customer service experience isn’t new. A classic example, which has been done for decades, is allowing customers to earn credit card or airline points for purchases that can be redeemed for other purchases. This reward system gives users an incentive to...
by Guest Author | Apr 20, 2017
Today’s digital customers have a shorter attention span and less time than ever before to spend making a purchasing decision. Because the internet makes it possible to scope out product and service offerings from businesses around the world in a matter of minutes,...
by Guest Author | Jan 7, 2017
Whether you enjoy it or not, measuring the success of your content marketing is crucial to its success, because you’ll use the information to inform your future strategy. According to the 2016 B2B Content Marketing Trends report from Content Marketing Institute and...
by Spencer Childress | Apr 29, 2016
More and more consultants and professionals in the internet and social media marketing realm are using their smartphones (especially the Apple iPhone) to stay connected and maintain their online presence.There are several social media marketing applications available...
by Spencer Childress | Apr 29, 2016
E-books are PDF books that are usually 25-100 pages long. They can either be structured like white papers or more like actual published books. Most e-books share information or teach readers an important skill or strategy. For instance, an internet marketing company...
