How to Combine Content and SEO Strategy

How to Combine Content and SEO Strategy

Most marketers know that SEO and content marketing should go hand-in-hand, but in terms of integrating them or creating a cohesive strategy, it’s easy to get a little tripped up. Combining SEO and content marketing is a topic Akin Tosyali, Director of Digital...
How Machine Learning is Changing Search

How Machine Learning is Changing Search

Ryan Jones is a well-known SEO and Manager of Search Strategy & Analytics at SapientNitro. (He’s also the brilliant mind behind WTFSEO, which I highly recommend.) Ryan Jones is a veteran of SEJ Summit Chicago, having spoken there last year. This year, I’m so...
Location-Based Social Application SEO

Location-Based Social Application SEO

Many people know what search engine optimization (SEO) is for their website, but many business owners may not know that SEO is also needed for mobile applications, specifically location-based apps like FourSquare. There are several options that can be completed in...