by Kelsey Jones | May 12, 2015
Humor is something that isn’t usually offered as a concrete strategy for writing. Usually humor is an after-thought or something that happens naturally, However, if you already have the ideas and know you can pull it off without coming across as cheesy or fake, humor...
by Kelsey Jones | Jun 7, 2012
Recently we had a client that was convinced we needed to dumb down our content writing because their target audience is 13-18 year olds. To them, this meant adding a lot of exclamation points, trailing ellipses, and emphasizing certain words or phrases in bold and...
