by Kelsey Jones | Jun 20, 2016
When people are looking for something online, it’s to solve a problem they are having. Even if I am searching for cheese, it’s because I have a problem: I don’t have any cheese and I want some more. But, if you’re not an online cheese purveyor, your business should...
by Kelsey Jones | Feb 28, 2013
Based on my own experiences, here is a list of things your company can do to treat your customers poorly. Empty Promises Not only did Boingo promise a “free” $25 Amazon gift card after two months of service at $9.95, they have repeatedly failed to...
by Kelsey Jones | Dec 30, 2011
By Kelsey Jones Klout has it all wrong. How many followers a person or business has on Twitter or how many thousands of users have liked a company on Facebook doesn’t matter as much as timeliness does. In order to get responses from businesses and individuals on...
by Kelsey Jones | Dec 16, 2011
By Kelsey Jones Last week, my husband mistakenly spelled my middle name wrong on our airfare reservation for our delayed honeymoon to Jamaica. After berating him for not knowing the correct spelling of my middle name, I got to work trying to correct the problem. After...
by Kelsey Jones | Jul 21, 2009
In the digital world, it’s now more crucial than ever to pay attention to what people are saying about your business or website, mostly because “word-of-mouth” advertising has extended onto the web, utilizing social media and various websites for...
