IBM Study of 1,500 CMOs Highlights Challenges and Trends

IBM Study of 1,500 CMOs Highlights Challenges and Trends

IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. The study, titledĀ From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study, is available for free after filling out a contact form. Challenges in B2B...