by Guest Author | Dec 17, 2016
Woohoo! You’ve sent your email newsletter to your subscribers like a true internet marketer! Isn’t that great? Or is it? After checking your newsletter analytics, you noticed a very low open rate and very high unsubscribe rate. In other words, no one seems to be...
by Guest Author | Apr 1, 2014
Over the past few years, most companies have started to build out the right new roles and responsibilities to accommodate the new tools and techniques associated with inbound and internet marketing. This has resulted in some new job titles, different priorities, and...
by Kelsey Jones | Nov 15, 2013
Pinterest is one of my favorite social media marketing platforms. As a user, I use Pinterest as a way to relax, find new recipe, craft, and decorating ideas, and to share things I think are awesome. As a marketer, I love using Pinterest to help businesses connect with...
by Kelsey Jones | May 24, 2012
Scheduling social media posts is sometimes questioned as to whether or not it should be part of standard strategy. Many social media “purists’” believe that social media posts should always be live as part of the overall feeling of community that sites like...
by Kelsey Jones | Mar 15, 2012
By Kelsey Jones Bethaney and I are on a plane right now, waiting to head back home to Kansas after being in Austin, Texas for South by Southwest Interactive this week. To say that SXSWi was information overload would almost be an understatement. There are was so many...
