How to Persuade With Words For a Good Purpose

How to Persuade With Words For a Good Purpose

Copywriting is not a new art form; it’s about a century old. Claude C Hopkins’ book Scientific Advertising was published in 1923 and is still considered required reading by many marketers today. While the medium may have morphed into a digital format, what persuades...
7 Ways to Craft an Appealing Instagram Account

7 Ways to Craft an Appealing Instagram Account

We all get it: Instagram is a big deal. But getting it right… that’s a bigger deal. Having trouble believing just how big of a deal Instagram is? To date, over 40 billion Instagram photos have been shared with 95 million photos and videos being shared daily. So...