by Kelsey Jones | May 12, 2017
Copywriting is not a new art form; it’s about a century old. Claude C Hopkins’ book Scientific Advertising was published in 1923 and is still considered required reading by many marketers today. While the medium may have morphed into a digital format, what persuades...
by Kelsey Jones | May 5, 2015 |
Sometimes writing is hard. There’s just no way around it. Here are 10 of some of the ways that have helped me either start writing in the first place, or to add more flourish to my pieces that are coming up short. Use the free Hemingway app. You paste in your...
by Kelsey Jones | Apr 21, 2010 |
By Eric Brantner During my career as a copywriter, I’ve spent hours upon hours reading about the art of SEO copywriting. I’ve read blog posts, books, magazine articles…you name it. And while I’ve learned a lot from all this reading, I’ve also realized there’s a lot of...
