More Innovative Social Media Marketing Campaigns

Here are two new social media/internet campaigns that depend on internet and social media users to spread the word in order to win big. The first is Yahoo!’s yodel contest, as explained by their official blog: Today, we’re giving the Yahoo! yodel back to the...

Teaming Up Against Google: Bing will Now Power Yahoo!

The 10-year deal between Microsoft’s Bing and Yahoo! to use Bing technology to power Yahoo searches is a big deal for those of us in the marketing world. Even though each company will keep their own display advertising businesses, the SEM side of advertising...