I’ve talked about why social media in customer service before for Salesforce Canada, but this good infographic by Websitebuilder has some great stats on customer care in social media and why it’s so crucial for brands to take customer outreach on social media seriously. I see a lot of brands who think their customers don’t use social media. While that may be the case for their professional life, they are using it on their own time, and as a result, are likely looking up your brand online.
Here are my articles on customer service for social media on Salesforce if you want to read more:
- Your audience is telling you what content they want. Are you listening?
- How to Handle Every Type of Comment on Social Media
- How to Improve Social Media Customer Service