Six Stories founder Kelsey Jones was recently on the Wix SEO podcast SERP’s Up. Listen to her excerpt above or read the transcription below.
“Content marketing is really effective for grabbing leads, because you’re able to meet the audience at the exact moment where they’re looking for information and also possibly looking to buy. So my strategy when it comes to content marketing for lead generation is to think about all the angles of content that a potential customer may be looking for.
Then also the stages of the sales or conversion funnel that they may be in. So that really depends on if you’re b2b or b2c, obviously, but thinking of it as a more holistic approach. And how you can generate leads at every step of the funnel instead of right before they’re about to make a purchase really does make a difference.
For instance, I’ve joined email lists and newsletters for brands that maybe I’m not ready to purchase from them, but I really liked their content, and the value they provide. By being able to connect with them on going when I am ready to make a purchase, they’re the first ones I think of that’s a really holistic approach for content marketing that I think a lot of people forget, especially the exact team and the sales team. They want the leads right now, as we in SEO and content marketing.
No, it’s not always the case, especially if your sales cycle is pretty long. And you want to be able to provide content to a potential client or customer throughout that entire process. So you’re not only thinking of yourself as a potential business engagement for them, but also as a source of education. So that’s why I always try to think of what content can we create where we’re providing value to the customer or our target audience, the more often we do that, the more our target audience is able to trust us.”