I had the opportunity to speak at State of Search in Dallas again this year, this time about properly scaling editorial strategy. By planning and organizing your content output successfully, you can better grow your website and blog.

Some of the topics I discuss include:

  1. Editorial calendar
  2. Editorial guidelines
  3. Working with paid and unpaid contributors
  4. What pro websites do that rookies don’t (and how it makes a difference)
  5. My favorite editorial and writing tools
  6. And more!

Check out the presentation on SlideShare below:

Here are some tweets recapping parts of my talk:



Thanks to everyone who attended and be sure to check out StateofSearch.org for more info when 2018’s dates come out!

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones