When it comes to content marketing, one of the best things you can do is to draw more attention to your content.
There are many ways to do that, some more elaborate and time-consuming than others.
One of the easiest ways to get more eyes on your content and expand your reach, though, is with keyword modifiers.
This post will introduce keyword modifiers and why you should start using them. We’ll then share our three-step technique that you can begin to implement as early as today. So let’s dive in!
What Are Keyword Modifiers?
A keyword modifier is a word, or multiple words, that enhance a basic keyword so as to make it more specific.
Let’s say you’re a meal delivery service, so the keyword “meal delivery” is often used in your content.
Keyword modifiers will help you to target more specific audiences without compromising the overall quality of the keyword.
Why Use Keyword Modifiers?
There are a few reasons to use keyword modifiers in your content.
As mentioned above, keyword modifiers enable you to target a more specific audience or subset of audiences. This is because your content will come up in more specific searches that your audience may be interested in.
Beyond that, keyword modifiers can also expand your reach on Search Engine Results Pages (SERPs). You will not only show in the more specific searches that feature the new modifiers, but you may also rank more highly in the more general keyword searches as well.
Finally, keyword modifiers can help you to target customers in different parts of the sales funnel. You can use certain modifiers, like price and geographical modifiers, for customers deeper in the funnel.
How to Use Keyword Modifiers to Enhance Your Content Strategy
There are three steps to using keyword modifiers to enhance your content strategy. You can easily use it across your website to enhance blog posts and other written content.
1. Pick Your Type
There are various types of keyword modifiers. For example:
- Price modifiers (e.g. “budget,” “cheap”)
- Adjective modifiers (e.g. “red,” “tallest,” “sturdiest”)
- Geographical modifiers (e.g. “near me”, “local,” “in NYC”)
- Usage modifiers (e.g. “for kids,” “adult only”)
- Size modifiers (e.g. “petite,” “gallon”)
There will be times where some of these types of modifiers don’t apply. There may also be times where all of them can apply. So choose a few options as they’ll prove useful in the next step.
2. Create Long-Tail Keywords
Now that you have a list of modifiers, it’s time to create your long-tail keywords.
But first, what’s a long-tail keyword. As the name implies, a long-tail keyword is a keyword that consists of multiples words, typically three or more. This makes them more specific and, therefore, lower volume search terms but with higher engagement.
Using the list of modifiers you came up with above, now it’s time to create your long-tail keywords. A list of five to 10 is ideal, because after you’ve come up with them you’ll input them into a keyword research tool, like Google’s Keyword Planner, to determine which ones to target.
Ideally, you’ll want to pick a keyword that has a high search volume but a low to medium competition. Or, at least, as close to it as possible.
In the example above, there are three long-tail keywords with the same average monthly search volume. However, only one is “Low” competition, so that’s the best one to target out of this batch of keywords.
3. Incorporate the Newly Modified Keywords Into Your Content
Now that you have a list of long-tail keywords, it’s time to revamp your current content.
Let’s say you previously used “food delivery” in your advertisements. You know using the research above that “best food delivery near me” is the more targeted option. So edit your existing advertisements with that in mind.
The same can be done to emails, blog posts, and other written digital content.
Of course, be sure to avoid keyword stuffing and try to keep the incorporation as natural as possible.
That’s why having multiple variations of a modified keyword is best. It allows you to switch it up while still optimizing your content.
How do you plan to use keyword modifiers to enhance your content strategy?