How to Re-Purpose Your Big Pieces of Content

How to Re-Purpose Your Big Pieces of Content

At the San Francisco SEJ x Searchmetrics event this June, we heard from Jason Miller, who spoke about “big rock content,” which is the idea that if you write a large piece of content (whether that be an ebook, course, or really long article made up of thousands of...
Stop Linking to Yourself

Stop Linking to Yourself

If you were in a crowded room and trying to prove that clouds are purple,  not white, you would look pretty ridiculous saying,  “But, see!? According to this other speech I gave at last week’s dinner party,  I claimed that clouds were purple there as...
6 Places to Find Blog Post Ideas

6 Places to Find Blog Post Ideas

Because I write for this blog, The Hustle Life, and my other client obligations, I often find myself running out of blog post ideas. Oftentimes, if I just come up with a good title, then the rest of the post will come to me. So when I’m fighting with a heavy...
We are Entering the Age of Content Nirvana

We are Entering the Age of Content Nirvana

I now see content I didn’t even know I needed to read or see or consume. Full House with no Michelle? Yes, I will spend minutes of my life watching that. Thanks Slate, The Verge, and The Huffington Post for covering it. As I read my Twitter newsfeed, check out...