Honesty is Never Cliché in Marketing

Honesty is Never Cliché in Marketing

Think back to the best commercials or ads you’ve ever seen. Are they CGI geckos or fake families jumping with joy about $20 jeans? Probably not. The commercials that seem to stick out and stay with us for years (or even decades!) are the ones that are honest. Maybe...
Digital Marketing Defined for Newbies

Digital Marketing Defined for Newbies

What is digital marketing? Here is a Financial Times definition: Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other...
The Five Types of Social Media Marketers

The Five Types of Social Media Marketers

What type of social media marketer are you? Do you envision what’s next, like the Visionary? Or do you like being ultra prepared and knowledgeable, like the Conservative? Find out which of the five types of social media marketers you are most like in our handy...