Stop Linking to Yourself

Stop Linking to Yourself

If you were in a crowded room and trying to prove that clouds are purple,  not white, you would look pretty ridiculous saying,  “But, see!? According to this other speech I gave at last week’s dinner party,  I claimed that clouds were purple there as...
Faster is Not Always Better

Faster is Not Always Better

When SEO was in its infancy (probably almost 15 years ago, shockingly), it was easy to promise fast results. Keyword stuffing and cloaking was a thing everyone did, and internet users were so green, they just clicked on whatever they could find in the search results....
Video SEO Leads to Better Engagement

Video SEO Leads to Better Engagement

Recent research by ZEFR, which was reported by ReelSEO, identified the 12 types of video that have the greatest influence and success when watched by consumers. These include unboxing videos, which present someone opening a new product and explaining its design and...
Stop Catastrophizing, SEOs

Stop Catastrophizing, SEOs

When (Not Provided) vanished, people went nuts. They made it seem like the end of the world. Sure, it was valuable free data that suddenly we as SEOs didn’t have access to, but that doesn’t mean that our profession is over. Not being able to see all the...
Content Galleries Suck. Here’s Why.

Content Galleries Suck. Here’s Why.

There’s not much I hate more than when web designers and companies utilize tactics that are solely for their benefit, not for the users’. Content galleries are one of these things. I can almost guarantee that no user said, “You know what would be...