Recent research by ZEFR, which was reported by ReelSEO, identified the 12 types of video that have the greatest influence and success when watched by consumers. These include unboxing videos, which present someone opening a new product and explaining its design and features, and how-to and tutorial videos, which explain how to use a product or service. When utilized properly, video SEO is a massive online traffic driver since 33 percent of all online user activity is spent watching video. Additionally, DigitalSherpa reports that videos increase consumers’ understanding of a service or product by 74 percent.
“The 12 types of video that ZEFR has identified stand a lot of conventional wisdom on its head. The findings also represent significant business opportunities for more than a million creators from over 30 countries around the world who are earning money from their YouTube videos, as well as significant marketing opportunities for thousands of advertisers [who] are using TrueView in-stream ads,” ReelSEO reports.
DigitalSherpa also noted that 26 percent of consumers look for more information after viewing a video ad. This shows that users pay attention to video and enjoy consuming it; video ads also get more traction.
Because the information is being presented visually, it allows consumers to interact with the company in a more engaging way than simple words on a page can. Combine this with proper video SEO tactics, like optimized keywords and Schema.org markup, and video can help a website’s search engine presence, as stated by Bruce Clay, Inc.
Connecting With Other Content
Video SEO can be used with other content marketing strategies to create better engagement. For instance, DigitalSherpa also reported that click-through rates are two to three times better when a marketing email blast includes a video, and a website is 50 times more likely to appear in search engine results when the page includes a video.
By utilizing video in a mixture of email, blog content, and website pages, marketers can expect to receive higher traffic, better engagement and brand recognition, and a greater understanding of the company’s products and services among potential customers.
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