Loyal customers are worth a lot. They bring in good revenue. They provide quality feedback. And they refer your business to others. But it’s often hard to calculate their true return on investment (ROI). Sometimes we can interpret trends along the customer’s journey on specific platforms; other times we can direct traffic to where we want. The best way to calculate ROI depends on each individual business.
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.