Internet users have gotten spoiled. We expect the brands we interact with to be on top of their blog, website, and social media feeds — so when one isn’t, it really stands out. People who spend the majority of their working day connected to the Internet want to be able to find the information they’re looking for quickly and in an easily digestible format. If your online presence is lacking, then not only will they judge your company — they might find another company who does online marketing better than you.