According to the Pew Research Center, about 40 percent of Americans ages 12 and older have listened to a podcast, and when they do, they have a high completion rate. About 80 percent report finishing a podcast episode that they’ve started, according to Podcast Insights. This market saturation and content loyalty among podcast listeners is something that has grown steadily since the early 2000s, and content marketers should take advantage of this audio format.
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.