It turns out that social media users place a lot of trust in what their friends are saying online about products, businesses, and services. So much so that Bing now integrates reviews from friends of users who are searching for a specific business or service. Even though a recent new study came out that suggests that 15% of online reviews posted on social media sites will be “fake” (e.g. businesses can compensate users to write untrue reviews) by 2014, social media users still claim to have a lot of trust in what their online connections have to say.
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.