Pinterest might as well count as one of the top marketing buzzwords of 2012, as its explosive growth (even though it’s still in invite-only status) has left marketers scrambling to get a good idea of how to utilize it to promote their own business and products. The Business Insider cites that traffic to Pinterest.com increased over 40x in the past six months (as of December 22, 2011), and Experian Hitwise (who also provided the graph to the left) cites that58% of the traffic are female and 59% are between the ages of 25 and 44. For businesses that cater to men and women between the ages of 25 to 44, Pinterest is the ideal digital medium to get involved in.
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.