When your content is written, and the promotion is done, what do you do next? Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). Instead of following this all to familiar path, I’d like to challenge you to repurpose your content into other formats, allowing it to have a longer shelf life, often with less overall work and manpower. Here are some of the areas where B2B marketers can repurpose their blog posts.
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.