Customer relationship management (CRM) follows the entire lifecycle of a customer’s interaction with a business. The main arms of CRM include marketing, sales, support and feedback. No matter how large or small a business may be, its clients and customers go through a CRM cycle. If you have a small business, it’s vital to use the right CRM software that allows you to set up effective strategies for employees and the customers with whom they’re interacting. Streamline these processes, and you’ll reap the benefits of a long, happy relationship with your customers.