Most of the recent “Get ready for 2014!” posts included a section about content marketing and how important it will be this coming year. Google’s recent emphasis on long-form content and its dedication to shutting down article submission sites and penalizing other strategies marketers have used to make content directed at search engines, rather than the reader, means companies are taking notice of just how important good content is for their online presence.
The Rise of the Content Marketer Role
Business