Cross-channel marketing is an effective way to execute marketing campaigns because it can create a cohesive experience that reaches consumers in several different media. Some consumers may see a brand’s message on just one platform, which is why it’s important for the company to be visible on multiple platforms. That ensures the message reaches as many future and current consumers as possible.
Take a look at examples of successful cross-channel marketing and its benefits.
Read the entire landing page at Salesforce Marketing Cloud.
Kelsey Jones
Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
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