Sharing and promoting content that your target users are going to be interested in is key when it comes to having a successful social media strategy. It is not a good use of time and resources to post any content that users won’t find interesting or may make you or your business look unprofessional. For example, including an unrelated or uninteresting link with commentary that is full of typos isn’t going to give your audience a good impression of your company online (and sometimes, as a whole).