A new study from Constant Contact, which analyzed more than 2.1 million emails sent by customers on their email marketing platform, found that the more images an email has, the worse it performs in terms of CTR. Further, the Constant Contact study found that when an email has more than 3 images, the click-through rate greatly drops. While images are typically used to bring messages to life, Constant Contact warns email marketers to “Just remember that with a growing number of people reading emails on mobile, you need to be clear and concise when designing your campaign and avoid overcrowding your emails.”
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.