How Viral Marketing Has The Potential To Promote Or Destroy Your Brand

Everyone wants every piece of their content to go ‘viral’, whether that means a tweet is re-tweeted 500 times, a YouTube video has 2,000,000 views, or a blog post has 300 comments. Many companies believe that social media and online marketing isn’t “Worth it” if they aren’t getting high numbers.

While this isn’t always the case (especially if the target market is small or the content isn’t right for their industry), viral success can greatly benefit a company, especially if it is built around a new product that can experience increased sales.