by Kelsey Jones | Jun 2, 2015 |
The amount of data missing from marketing databases can lead to missed calls and lost sales. According to the 2015 State of Marketing Data report from NetProspex and dun & bradstreet, on average, just over 40 percent of all B2B marketing contact records were...
by Kelsey Jones | Jan 6, 2015 |
IBM released a study that interviewed 1,500 Chief Marketing Officers (CMOs) worldwide. The study, titled From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study, is available for free after filling out a contact form. Challenges in B2B...
by Kelsey Jones | Oct 30, 2014 |
In an enlightening new study by Software Advice, a survey of 200 B2B marketers found not only are trade shows the best source of high quality leads, they also are the highest quantity when compared to other marketing lead sources. Titled the B2B Demand Generation...
