Is Changing Your Business Name a Terrible Idea?

Is Changing Your Business Name a Terrible Idea?

When I got the email that Pinfluencer was changing its name to Piqora, I wanted to puke. Why would they do that? Sure, they are expanding their services to include other networks, but the site name Pinfluencer was becoming a household name and well-known when it came...
Is Changing Your Business Name a Terrible Idea?

10 Tips for Building a Brand

You want your company name to stand out above the rest. Your customers and readers should be reminded of quality and consistency when they see your logo or read the formatting at the top of your blog page. How do you develop that message for your customers? Here are...