5 Great Tools for Better Digital #Marketing

5 Great Tools for Better Digital #Marketing

There are so many great tools out there for marketing that can help you analyze, organize, design, and manage your brand and business. These tools are available on almost all platforms (PC, smartphones, tablet, etc.) and are quite easy to use. Only some are free,...
When Bad Ads Happen to Good People

When Bad Ads Happen to Good People

By now, you might have seen my post on SEMRush on why remarketing needs to change, but just ads, as a whole, are getting out of hand. Not only do I have to deal with pop-ups (which some of my clients have; I still don’t agree with) to sign up for new products or...
15% Off SMX East 2012 Passes

15% Off SMX East 2012 Passes

By Kelsey Jones Bethaney and I are attending Search Marketing Expo (SMX) East in New York City in October and we couldn’t be more excited. Bethaney is a volunteer moderator in one of the rooms on the first day of the conference and I am speaking on the content...
An Easy Guide to PPC Traffic Remarketing

An Easy Guide to PPC Traffic Remarketing

PPC campaigns can be big traffic drivers to a website; however, what makes that eventual click into a conversion is making sure that the content on the website is targeted to the user. This means that whatever the user was looking for when they clicked to a website,...