With the number of webpages reaching into the trillions and beyond, it is hard to make your website and internet marketing strategy stand out from the rest. Here is a list of guidelines to follow to ensure that your business gets more attention online.
- Solid design across the board. Pay money for a great website layout. It’s worth it and will pay you back ten-fold. If the e-commerce side of a website is hard to use, then users simply aren’t going to use it, especially because there are 1,000s of websites out there that are better than you. Same goes for company sites that aren’t e-commerce. Have a clear, easy-to-navigate layout.
- Easily Recognizable Logo. Again, this is something worth paying money for. This logo can also be used on your offline campaigns, such as promotional material, correspondence headers, and business cards. Logos that stand out make people remember who you are.
- A Flowing Social Media Campaign. If you are willing to shell out the money and time for a great website and logo, then your efforts in social media should be the same. Users don’t want to go visit a great website, click to go to that company’s twitter profile, and be faced with a stale twitter feed with a boring background. Stay consistent and use the same branding and color schemes that are on your website.
- Make your company interesting through marketing. It doesn’t matter if you sell nails or anything else that seems to be the most boring topic on earth. Create an engaging and unique campaign about an animated nail that is looking for its perfect hammer. Don’t be afraid to be silly and make it fun. That is what gets people’s attention.
- Make your online content breathe. It’s not enough to have a well-designed website. It has to be alive. This is done by regular blog posts; recent site/company updates on the main page, blog, and social media profiles; and regular customer interaction. Respond to customer correspondence quickly. Answer people reaching out to you on Facebook and Twitter that same day. Comment on a photo one of your Facebook users posted. The key here is to keep reminding your current and potential clients that you are there, plugged in, and read to fill their needs.
- Think outside the box. Sure, a great website, blog, and Twitter profile are great, but what you do with is what counts. Draw customers in with Twitter coupons that customers will only see if they are following you. Donate a portion of your profits from every sale generated on your e-commerce site to charity. You can even offer Free Shipping to customers that answer a riddle or trivia question about your company.
These are the types of enthralling marketing techniques that will increase company visibility online. To stand out from the crowd, do what everyone else isn’t doing or do what they are afraid to do.
And most of all, don’t be afraid of failing– that is usually how the best marketing campaigns are born.
Kelsey Jones
Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
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