Social media profiles like those found on Twitter and Facebook are crawled by search engines and are indexed. In addition, user contributions on social media sites- notes that are posted, statuses, tweets, are also indexed, sometimes at an alarming rate.

Be sure to use clear, plain language cut to the chase. No one wants to read a tweet about what the intern is wearing or the color of the new carpet being laid in the office.

Profile Areas

Use keyword, informative, and succinct text here. The Twitter bios can only be as long as a tweet, so use your words wisely. Try to sum up what your or your organization does and save yourself space by using the URL field for your website instead of putting it in the bio.
Putting an organization’s mission statement, areas of expertise, or interesting facts is always great for profiles (especially awards won and other achievements). Try to keep these fields the same and don’t change them often, unless it’s due to an address change or other important information users need to know. Save developments, campaigns, and news for Facebook notes or tweets on Twitter.

Additional Content

That being said, using additional content options for spreading information that will get indexed. In this case, import your blog’s RSS feed into the Notes application on Facebook to have any new posts be automatically created as a note and put on your page. All Facebook notes get indexed by search engines.
Tweets also get indexed and can also appear under the ‘Latest Results’ module on the 1st page of search results for Google. Users searching for keywords that appear in your tweets can instantly click on the tweet to read it all and view your profile.

Relevancy

Including tweets and notes about relevant ‘hot topics’ on a daily basis is a great way to continuously get your information picked up and shared by search engines and users a like.

Photo from stock.xchng

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones
Kelsey Jones

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