Here’s another re-cap piece from Free State Social– Sarah Evans. I was able to attend virtually and didn’t have any technology problems- almost unheard of.

Sarah runs her own business- Sevans Strategy and can be found on Twitter: @prsarahevans She was probably my favorite speaker today. I can’t believe she only started Sevans Strategy 7 months ago! She definitely knows what she’s doing.

Main points/quotes from Sarah’s presentation entitled How to Make Your Brand Stand Out Online

  • 31 M us internet users will write blogs in 2010
  • 79% of the largest fortune 500 use FB, Twitter, YouTube, etc.
  • I want to be viewed as a trusted resource, esp in terms of ways to use online networks and social media to communicate.
  • So, what’s your goal?
    • Build business
  • 9 ways to stand out online
    • Find an opportunity to showcase what you do best.
    • Hijack a conversation and offer an opportunity to share
      • People love building communities
    • Meet a need in an innovate way
      • #journchat on Twitter
        • ID’ed a larger need
        • Asked permission
        • Innovative
        • Evolves
        • One pitch- what’s in it for me? Promote yourself
        • We’re a community
    • Generate A LOT of quality content
      • Think multimedia- video, photos
      • Guest posting- readwriteweb, mashable, etc
    • Do it for a good cause- mobilize people around a cause
      • #beatcancer—there was no competition because it was an umbrella term
      • #crisisovernight
    • Give freely, give often
      • Don’t worry that people won’t use you just because you explain what you do
      • Share, acknowledge, give
        • Tips, tricks, and tools
        • Trade secrets
        • Retweet, like,comment,post
        • Self-promote
        • Read your feeds, respond, jump in
    • Think like those you’re trying to reach.
      • In the US our relationship with news is portable, personalized, and participatory
    • Get sourced…a lot
      • Sign up for
      • Follow journalists online
      • Identify story opportunities where you are best source and pitch them
      • Focus on media, bloggers, and online influencers
      • Use pitchengine for your releases
      • Look at localized trends on Twitter and go after local outlets
    • What else? Has this sparked any ideas?
      • Aggregate content in order to stand out online.
      • Take it offline- do one on ones
      • Translate news and how it applies to them.
      • Share people. Connect people to people.
  • How do you manage your message? You can’t, but you can start it.

Check out my other re-caps from Free State Social!

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones