As I mentioned earlier, I attended Free State Social Thursday and learned a ton. Here’s my key points from Shawna Coronado, who is a healthy eating blogger and author of Gardening Nude.
Key points/quotes from Shawna’s Presentation entitled How Building A Personal Social Media Brand Has Brought Financial Success, Sponsors, World Travel, and Helped Me To Make A Difference On A Global Level
- No matter business or personal, it’s all personal on social media.
- Social media is a like a real-life community/neighborhood
- One person can make a difference for a community
- How to sell a book? Build a brand!
- Define target market
- Define key message and values
- Define what your product is
- Unify brand with your content and message
- Sharing communications should be your number one goal
- In social media, you are the brand.
- Every message you post will say who you are as a brand- so be positive and nice! Answer every inquiry kindly.
- Help others without expecting anything in return.
- Follow those who follow you
- Provide consistency with content and posting times
- “If you don’t have anything to talk about- go out and start doing something.”
Check out my other re-caps from Free State Social!
Kelsey Jones
Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
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