By James Adams
As a marketing professional, you realize that the trends in marketing are changing daily. Marketing is a constantly evolving, organic, field that requires professionals to stay up to date on trends and successes. If you are looking for information to help you stay up to date, then these 5 best print magazines for marketers will be of significant help to you. Whether you specialize in SEO, direct mail marketing, targeted marketing that combines many different techniques, you will see that your campaigns begin to perform better once you start staying in touch with the latest research and results from the marketing world.
(1.) Advertising Age: This is a print magazine that provides insight into trends and consumer behavior to marketers. It is published weekly and contains valuable information about how different types of print and electronic media impact the state of marketing and advertising. Subscriptions start at $99 and there are several levels of subscription available.
(2.) AdWeek: AdWeek helps marketing professionals to develop advertising campaigns that will work well with their marketing campaigns. There are many different focuses covered in each issue of AdWeek and professionals can choose from digital or print versions of the magazine. subscription rates range between $20-$25 per month. You can get a monthly or annual subscription.
(3.) Target Marketing: Regardless of what type of marketing you use to promote your business, Target Marketing will help you. They offer information about print marketing and advertising, trends in direct mail marketing and even telemarketing. The magazine is published monthly. This magazine is free to qualified professionals.
(4.) CANVAS Magazine: This magazine targets sales and marketing executives. There are heavy discussions about the use of mobile marketing and heads-down culture and how marketing efforts must be targeted toward individuals who don’t notice things that are not directly in front of them. CANVAS is available free of charge and includes 6 printed issues annually in addition to online content for members only.
(5.) ABA Bank Marketing: If you are involved in marketing financial services, which many marketers are right now, this magazine will help you learn more about the banking industry and how it is affected by different types of marketing campaigns.
As a marketing professional, you need to be able to successfully apply analytic skills to determine the best marketing campaigns for your clients. You then need to have the ability to assess the campaigns and determine the success and profitability. This includes the ability to forecast how sales might react to the latest campaigns and techniques you opt to use. All of these skills can be learned, but to stay up to date on trends for improving your skills and abilities, you need to constantly educate yourself on how marketing is being used to make more profits.
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Great article! I read Ad Age daily, but I did not know about a few of these others. I plan to forward this to my coworkers!
I really like AdWeek.
useful compilation of best magazines. Thanks for sharing James.