So apparently the advertisers on Facebook think I look like I would cheat on my husband, because this ad was shown to me a few days ago:

beard

First off, let me educate you on Facebook Ads 101: You can target your advertising to the information based on people’s profile. If you were running a dating site, wouldn’t you make sure to target people who have ‘Single’ as their dating status!? Mine says I’m married (and it even specifies to whom) so I clearly have no use for this ad, except to laugh at it, which I sure did the first time I saw it.

Secondly, if I’m a woman who loves beards (especially when it comes to Gerard Butler), and loves them enough to go to a dating site about them, I think the available beards should be something to revel at. Not the chin strap this douche has going on. I need full cheek coverage, such as this gentleman:

lumberjack

From http://eliasqsarmientos.blogspot.com/2011/08/lumberjack.html

Am I a beard racist who thinks all men with bushy beards are lumberjacks? Maybe I am, but if you’re just rocking a face pelt in daily life, well, what are you hiding under there? A scar? A third eye?

Also, if you’re going to grow a beard, go full out. None of the chin strap, flavor saver, goatee crap. Commit to it or get over it.

Additionally also, emo kids don’t know the first thing about growing beards:

bearded-lumberjack-hat

From http://www.flickr.com/photos/taraduff/page4/

This just makes you look like a serial killer. And take off that plaid shirt. We all know you listen to Cure. Or maybe just your girlfriend does, judging from her photo on Flickr.

Anyway, the bottom line is people need to tread in the world of beards carefully. As with many things in life, you’re either full in or you’re out. And if you have to trim your facial hair daily, you are definitely out and should just shave that crap off.

Kelsey Jones

Kelsey Jones

Founder/Chief Marketing Consultant at Six Stories
Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones
Kelsey Jones

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