By Kelsey Jones
Many people ask me how I got “famous” on the internet. It reminds me that fame is all relative, because I only have about 1,900 twitter followers and just because my name shows up on Google Search, it definitely doesn’t mean I’m a big deal when it comes to all other internet marketers out there. But to others who only get on the internet to check email and go on Facebook, I can see how they view me as an internet celebrity. After all, I make my entire living off of internet marketing for clients.
When a new marketer or writer wants to know how to get noticed online, whether it be their blog, content, ideas, or just their persona—I always tell them one thing—Keep Having Amazing Ideas. While this seems simple initially, the desire and drive it takes to make everything you put online unique and interesting is certainly a hard task. But there are several internet marketing geniuses out there (like Jason Falls and Chris Brogan) that prove it can be done.
If you’re not sure what you are good at online (or elsewhere), pick something you would do for free and go from there. Learn and write about that topic. Work isn’t work when you love it and would do it 24 hours a day if you didn’t have to eat and sleep.
One thing that has helped me translate my passing ideas into future blog posts that get a lot of attention is writing it down, whether it be on a receipt, in a notebook, in a Google Doc, or even on my hand. The ideas that are fleeting and make you smirk are the ones that others are going to want to read. Whether you are in internet marketing, videoblogging, or you just want to be a writer, taking their moments of sparkle and translating it into a blog post or something bigger, like a conference session topic, will set you apart from the rest.
No one has ever gotten famous for re-tweeting other’s work (except for maybe Guy Kawasaki, who was a genius and founded Alltop in 2008). Sure, do some re-tweeting, but create your own magic. The web is full of self-proclaimed “Social Media and Internet Marketing Experts” but be afraid of people who toot their own horn when no one asked them to. Internet marketing is a competitive field because anyone with a mouse and an internet connection thinks they can do it.
Pick the stories that stick out to you and put that passion into your writing. Your knowledge and excitement will come through in your writing/business/videoblogs/whatever and will create content that is hopefully re-tweeted over and over again by those who are too busy to create their own sparkle.