By Kelsey Jones
Inspiration is all around on the internet, which offers a variety of blogs and websites that share custom printing ideas and artwork. If you or your business is placing a custom online printing order, it will definitely pay off to scour the internet for examples and inspiration. Looking at photos of what others have done will be a starting point to create an original design. It is important to note that businesses shouldn’t copy others’ work; but most people are happy to share resources and inspiration as long as their work is always attributed to them and a business isn’t copying their ideas. No one likes to have their ideas duplicated without receiving compensation or attribution for their work. If a business does want to use an artist’s work, it is best to contact them first.
In order to gather inspiration for a new printing service order, several resources are good for collecting ideas. The first is Pinterest, which allows members to create “boards” that have themes. Users can “pin” images to their boards, which translates into mood or idea boards that are popular at brainstorming sessions. However, instead of using paper or corkboard, Pinterest’s boards are completely digital. The Pinterest community is growing fast and users can follow one another, like each other’s pins, and re-pin each other’s pins. Additionally, most pins are automatically linked to the original website or blog post that they came from.
Another place to gather inspiration is by the use of Google Alerts, which allows for web search engine results for a specific keyword or group of keyword to be sent to your email inbox once a day or once a week (or “as-it-happens”). This is also a free service and takes the work out of continuously using search engines to find new ideas. Simply use Boolean search terms (like OR and quotation marks) and you can search for the most popular terms in the business’ industry in order to find quality links and sources of inspiration. For instance, a company that makes custom t-shirts might find it beneficial to have a Google Alert for the terms “custom t-shirt designs” OR “creative t-shirts” in order to get ideas. Google Alerts also allows users to filter their results between the web, news (which is mostly news sites and blogs), and other types of content.
Pinterest and Google Alerts are just 2 free services that will help businesses gather inspiration for their custom printing orders. If you have others, please share them in the comments below.
The Social Robot was compensated for one link in this post.