By Kelsey Jones
Although it is a fairly new platform, mobile applications are growing in the thousands every year, most with free and/or paid versions. The free versions usually have ads to cover the development costs and eventually produce a revenue.
Even though mobile applications can bring in thousands in revenue for developers and companies, the thought of using SEO for application descriptions seems very rudimentary and even “Black Hat” when compared to the traditional online SEO applications that we use for websites. Many application descriptions include keywords at the end:
However, instead of putting keywords into the bottom of the description, it’s relatively easy to write a keyword-rich application description. Use the Google Keywords tool or look at competitor’s applications to see what main keywords they are using.
The Mobile Application Title is also important, as it is the main search term the application marketplaces use to bring up mobile applications in user search results.
Besides having a keyword rich and relevant title and description, it’s important for applications to ask for reviews from users, which can help influence ranking in search results and increase downloads. The most positive rankings an application receives, the more likely it will be deemed trustworthy by users. Additionally, fix bugs that are reported in reviews to gain trust and loyalty from users.
Finally, when uploading the application for review to Apple or Android, make sure all applicable fields are completed, such as Category and ‘Free’ or ‘Paid’ (with the price, if it is a paid application).
Having a complete application page and description can help make your application be better found in the search results on mobile application platforms.
Companies creating a mobile application for their business or technology should definitely utilize this.