By Kelsey Jones
It’s easy to run out of ideas when it comes to blogging, especially if you are blogging more than once per week. While some people prefer to use Google Alerts or write down ideas in a notepad as they come, there is another way to get blog post ideas from the exact people that the posts are catered to- the readers and visitors of the website.
Utilizing the keywords that search engine users typed in to get to your website is a great way to quickly see the type of content that visitors are looking for. To access the Keyword Report from Google Analytics, go into the website profile of the blog URL, then go to Traffic Sources, and then click on the Keywords tab:
Then sort the report by the Visits column. This shows how many times someone searched for a certain phrase to get to your website or blog. Looking at The Social Robot’s keyword report, it’s obvious that people are looking for how to increase the like count on your Facebook page, which I did an article on a few years ago.
And because Facebook has changed so much, it might be helpful to my audience to write another post about growing Facebook likes with more updated information.
So, even though I have already written a blog post about the most-searched keyword phrase, I can still write other posts concerning this same topic, such as getting more followers on Twitter, designing a well-trafficked Facebook page, etcetera.
To stay on top of the Keyword report on Google Analytics, schedule it to run monthly (or weekly, again, depending on how often blog posts are being published) and have it sent automatically via email.
Kelsey Jones
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Great idea. I didn’t even know where to access this information, thank you!