By Kelsey Jones
Bethaney and I are on a plane right now, waiting to head back home to Kansas after being in Austin, Texas for South by Southwest Interactive this week.
To say that SXSWi was information overload would almost be an understatement. There are was so many people to meet, sessions to take in, and things to do that every day seemed overwhelming. That being said, we still had a blast.
What we learned at SXSWi is definitely going to help us become better internet marketers. Here are some key points I learned from some of the sessions.
On Not Being Addicted to Social Media: “I think it’s really concerning how none of us can be alone. Try standing in a coffee shop line w/o checking your phone.” –From ‘Are We Killing Social With Social?’
On Video Marketing: “You shape your audience by how you react to them.” –From ‘The Secret Path to Success in Online Video
On Creating Successful Content: Characteristics of a popular content piece: Catchy headline, images, video, easy to read, novelty –From ‘The Trend of Trending’
On Effectively Connecting With Customers Online: Sympathize without being creepy, solve problems fast, and be the customer service online that you should have offline. –From ‘How to Be Strategically Unlikeable Online’
On The Importance of Effort to Connect With Others: “There’s no traffic jam in the extra mile.” –From ‘Creating Relationships That Matter’
On Growing Your Own Start-Up or Business: “Don’t be paralyzed by options…keep negative feedback in check—don’t take it all to heart.” – Ben Silbermann, ‘Pinterest CEO & Co-Founder Q&A’
On Loyalty Programs: “Don’t ‘ranch’ customers. Companies are talking to themselves. Love customers and let them follow you.” – From ’Are Free Customers Better Than Captive Ones?’