For this week’s blog post, I thought I’d feature a throwback post I wrote for Search Engine Land on ways to SEO your Twitter profile. Here’s one of the “hidden” SEO opportunities on Twitter from my column and you can read the entire post here: How To Find Hidden SEO Opportunities On Twitter
The SEO’d Twitter Profile
The profile is the starting point to any successful profile. Incorporate as many keywords as possible, because when a Twitter profile shows up in search results, Google will sometimes use the bio portion of the profile for the description. Utilize the best keywords available by creating a list of specialties or services.
As you can see from Mayor Bloomberg’s bio, he lists his main interests and job responsibilities and makes himself easy to find. And even though his most important and obvious title, Mayor of New York City, is what most people know him as, listing his other interests will make his bio show up in other bio search results by users who most likely weren’t searching for him Mayor Bloomberg specifically.